hotography has always been something that brought me joy. Not because I wanted to collect moments, take pictures, and save them chronologically as memories, but rather because I’ve always been drawn to showing things in a better light. I love finding that “wow” effect in something ordinary. I enjoy walking around, and most of the time, I have my camera gear with me. I carry it because it makes me happy when I capture a shot that makes me say, “That looks really good,” even if it’s just one good shot out of 500. My success rate in that case is 0.2%, which is laughable, but it still satisfies me.
For this reason, when I work with clients, I choose projects where I feel personally connected. When I return home to edit the photos, I need to be content with the results, and that satisfaction reflects in the clients’ happiness as well. I believe that doing work you enjoy is what ultimately leads to the best results, and my clients can see that in the final product.
When I approach a new project, it’s not just about what I’m photographing, but also how it makes me feel. The image I create has to evoke some kind of emotion in me because I believe that feeling will transfer to the viewer. There’s nothing better than creating a photo that makes someone feel like they were there, as if they were part of the moment I captured. That’s where I see the true value of photography – it’s not just about capturing reality, but using light, composition, and perspective to tell a new story.
Each shot is a challenge. I’m always searching for new ways to present familiar or everyday subjects with a fresh perspective. Whether it’s the soft morning light reflecting off tree leaves or an architectural structure with eye-catching symmetry – every moment holds something special; it’s just a matter of finding the right angle and waiting for the perfect moment.
The post-processing phase, when I sit down at my computer and begin editing, is also something I truly enjoy. There’s nothing more fulfilling than discovering how I can enhance the key elements of a photo with just the right touch of editing. Post-production isn’t about completely changing reality, but rather about highlighting what’s already there – allowing the small details to shine.
Client satisfaction is crucial for me. When I finish a project and hand over the photos, their reaction is what keeps me motivated. I understand that technical perfection alone isn’t enough – the photo must tell a story that resonates with the client. That’s what brings me the most satisfaction – seeing the image go beyond aesthetics and become a tool for communicating a message.
So, for me, photography is more than just an art form or a profession – it’s a way of seeing the world, and at the same time, it’s a means of sharing that perspective with others. Every shot is a step toward better understanding the world and myself. That’s why I’ll keep chasing those rare moments that make me happy and sharing them through my lens with anyone who appreciates beauty in the small, everyday things.
Blaž Pušnik 